Corporate Strategy and Management Style

Since becoming Cupid’s Chairman, I began to redirect the company’s business strategy. The new corporate plan was based on the following:

• Rising worldwide demand of male and female condoms;
• The need to increase Cupid's production capacity to compete on a worldwide basis;
• The benefit of an aggressive sales approach, even accepting customer orders at cost to generate cash flow.
  

My goal was to increase the company’s turnover 400% (to Rs. Crores 100) over the next 4 years, through internal growth and possible acquisitions. The overall objective of my business plan was to make Cupid Ltd. one of the lowest-cost producers of condoms in the world.